Designing content and the strategy behind it
Worked with
Selected work
6 case studies- The EconomistInnovating at The Economist Product innovation
- Flo HealthNarrative content design at Flo Health Narrative design
- PerkDriving bookings by listening to users at Perk Product content design
- Booking.comBooking.com price alerts Notification design
- Booking.comBooking.com Flights design vision Design leadership
- EventixSigning up events at Eventix UX writing
About
I turn scattered ideas into strategy, work across product teams and departments, and lead design squads, for teams including Flo Health, Perk and Booking.com.
What I do
- Content design
- Content strategy
- Content systems and taxonomy
- UX writing and tone of voice
- Leading design squads
Contact
Have a content problem, a product that needs a voice, or a team that needs a lead? Get in touch.










